<aside>

</aside>

Hi, I’m Anh Viet Pham, but you can call me Vanh

For the past four years, I've been the person keeping websites running behind the scenes - organizing the CMS, laying out pages that make sense, and writing content that actually gets read.

I care about the stuff most visitors never notice: a site structure that just makes sense, and a publishing process nobody on the team dreads using.

When I'm off the clock, that same obsession with fine-tuning carries over to my personal life. You can often find me optimizing my PC hardware and peripherals for competitive gaming, studying the subtle cinematography and acting details in films, or unwinding to an rnb playlist. I've also recently started learning Korean from Duolingo, simply to appreciate my favorite media without relying on subtitles.

My goal is simple: Build a digital space that works reliably today and scales smoothly tomorrow.

Systems over chaos

Bringing order to messy databases and site structures.

Practical over perfect

CMS setup, content, and UX/UI handoff, all under one timeline.

Content that connects

Drafting SEO and social materials that serve real user needs.

What I do best

I'm hands-on by nature - I'd rather be in the CMS fixing something than writing a strategy doc about it. Day to day, that means keeping platforms running smoothly, content worth reading, and communities that actually stay active.

"The websites that work well aren't the flashiest ones — they're the ones someone actually keeps showing up for, day after day.”

I sit right between the technical side and the creative side - I like it there. My job is making sure a website actually works well and feels good to use, not just looks good in a mockup.

Most teams treat CMS, content, and design as three separate jobs. I don't - I try to run them as one system, so there's less guesswork and fewer dead ends along the way.

<aside> <img src="/icons/token_gray.svg" alt="/icons/token_gray.svg" width="40px" />

Core strengths:

• Website & CMS architecture: content models, permissions, publishing hygiene
• UX/UI collaboration: translating interface designs into functional site layouts
• Content strategy & SEO execution: keyword mapping, on-page optimization, editorial planning
• Performance tracking: GA4 + reporting for iterative improvements
• Cross-channel distribution: website and social, kept in sync for consistent messaging </aside>

Case studies

<aside>

Zone Media

<aside>

Content Production

</aside>

<aside>

CMS Management

</aside>

<aside>

Community Growth

</aside>

The challenge

Zone Media needed to establish two distinct digital spaces, a specialized portal and a corporate site. The goal was to fill them with helpful, bilingual content from scratch to reach a completely new market audience.

The outcome

I ran both CMS setups myself, not just as an admin - I came up with the post ideas, designed the images, and wrote the copy. I used AI translation tools to move faster on the bilingual side, and traffic and client inquiries picked up steadily as the two sites found their footing.

</aside>

<aside>

</aside>

<aside> ⚠️

</aside>

<aside>

</aside>

<aside>

</aside>

A bit more about my journey

Experience

<aside>

</aside>

<aside>

</aside>

<aside>

</aside>

<aside>

</aside>